Beliefs

Not all consumer attention is created equal.

Attention comes in various levels of costs, engagements, and spans. Expertise in emerging platforms is paramount in order to uncover the most efficient ways to earn attention authentically.

Every brand needs to think like a start up

Speed is at the core of everything. If you fail, fail fast. Test, iterate, amplify, repeat.

First mover’s
advantage is real

Gaining market share on an incumbent can be difficult. If you have an opportunity to plant your flag in the ground through new IP or company initiatives, do it.

Ecosystems push
everything forward

A client roster must be an ecosystem. If a new client comes in that can’t bring value to the rest, it isn’t the right opportunity. True momentum is built through collaboration.

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