Attention comes in various levels of costs, engagements, and spans. Expertise in emerging platforms is paramount in order to uncover the most efficient ways to earn attention authentically.
Speed is at the core of everything. If you fail, fail fast. Test, iterate, amplify, repeat.
Gaining market share on an incumbent can be difficult. If you have an opportunity to plant your flag in the ground through new IP or company initiatives, do it.
A client roster must be an ecosystem. If a new client comes in that can’t bring value to the rest, it isn’t the right opportunity. True momentum is built through collaboration.